Dan Ahmad Cofounder
Founder & President

Dan Ahmad

Dan is a Co-Founder of Peak Financial Freedom Group and serves as the President. He has been a Certified Financial PlannerTM since 1989, an Accredited Tax Advisor, a member of the National Society of Accountants, and was formerly an Enrolled Agent with the IRS for 30 years.  He is licensed for annuities, insurance, and is an Investment Advisor Representative. Dan is a “Fellow of the Institute” of the Estate & Wealth Strategies Institute at Michigan State University, successfully completing a three (3) year post-doctorate study program.

How Dan Feels About the Business

“At Peak Financial Freedom Group, we design personalized Retirement Income Roadmaps that will make you feel comfortable that you can start using the money you saved for retirement and you don’t have to worry about market volatility or your income running out. Peak Financial Freedom Group will help you create this type of plan for you and your family. This is what we do. We are experts at this. This is what we want to share with you. We help Retirees and Soon-To-Be-Retirees create plans that provide income for as long as you live, and as long as your spouse lives if married, protect your principal against current and future market volatility and losses, help you avoid the negative impact of low current interest rates, provide you an opportunity to participate in a portion of market gains, and pass all remaining assets to your beneficiaries. And we put your entire plan in writing.

Dan’s Story
Dan’s Business Philosophy

Dan’s Story

“I was born in Roseville, California, at what I call the “Old Roseville Hospital.” My children were born in the “New Roseville Hospital.” I grew up with two sisters who both still live in Northern California. When I was young my focus was always on school, sports, and riding my bike. For many summers into my teens, I was lucky enough to spend almost the entire summer with my relatives in Iowa, where my Mom was born.

I owe a great deal of my success as a Financial Advisor to my Mom because she started teaching me mathematics just before I turned three (3) years old. Before I was five (5) years old I knew all my addition, subtraction, multiplication, and division tables down cold. I have always excelled in math which is a tremendous benefit to our clients. My Dad always told me to focus on my education so I could help people. Through high school, I did exactly as he wished but also focused on sports. I completed all advanced college prep courses and at the same time playing football, baseball, basketball, and track, earning my class’s designation of “Most Valuable Athlete.”

I received an academic and athletic scholarship and started my college career at Pepperdine University. I realized my heart was still in Northern California and returned to graduate first from Sierra Community College and then from California State University at Sacramento. My Dad’s words still rang in my head after all those years so I continued my education and became a Certified Financial Planner, a former Enrolled Agent with the Internal Revenue Service from 1987-2016, an Accredited Tax Advisor, and also completed the prestigious “Masters” course becoming a “Fellow of the Institute” of the Estate & Wealth Strategies Institute at Michigan State University. At the time I attended, I was one of only a few Financial Advisors from across the nation that was invited to participate in this program that was designed at that time to operate as a “Post Doctorate Program” for very experienced and successful wealth and estate planners. I was personally invited into the program by one of the creators, and one of my mentors, Bob Esperti, who provided wealth and estate planning services to Dick Cheney.

As a sophomore in college, I worked in the tax and financial planning industry. I was fortunate to learn at a young age that providing financial advice brought me extreme occupational and personal satisfaction. I learned that people of all ages, of all occupations, and at every income level were in desperate need of sound financial guidance. I have always loved helping people solve such problems by making efficient decisions. I am committed to providing conservative retirement, income tax, and financial planning advice to my clients. I have achieved a level of success in the tax and financial planning industry that few planners have been able to reach simply because I act as an educator and trusted advisor.

While I am proud of my professional accomplishments, I am even prouder of the incredible family I have. My wife, Elaine, and I have been married since 1993 and have always worked together; we make a great team. I unofficially consider the length of our relationship at 50+ years because of also working together, which should count as double! Elaine has managed most of our businesses and makes sure that everything important runs properly. Elaine is directly responsible for a large portion of the success our firms have experienced over the years. We have two incredible daughters, Lexi and Tori. Lexi is now studying law at Arizona State University! She loves school, her friends, music, reading, taking “Selfies”, her dogs Clifford, Malcolm, and her Chug (dog that is half Pug and half Chihuahua) named “Bean” who just showed up on our doorstep with about 1,000 fleas and created 10,000 smiles. Tori graduated from the University of Washington in 2021, and is attending Law School at USC! Tori loves school, her friends, ice skating, music, baking, reading, and “Selfies,”. I am truly a lucky man to have such an awesome family. I love them with all my heart.”

Dan’s Business Philosophy

At age 19, when I first started in the financial industry, I learned immediately that the vast majority of people, regardless of income levels, regardless of education, regardless of age, did not understand money or income taxes. Because of their lack of understanding, they made many mistakes. I found that I was blessed with a gift to make very complicated subjects understandable to the people I met with. Transferring my knowledge to them gave them power and provided me with a tremendous amount of satisfaction. My success in the tax and financial planning industry is due to my philosophy to act first and foremost as an educator and trusted advisor. I love seeing the look in people’s eyes when they finally understand something about finances they may have been struggling with for years. Like Jim, I feel truly honored to be in a position to provide education, recommendations, and solutions for retirees and soon-to-be-retirees that help them increase their income, never run out of money for as long as they live, avoid volatility and losses, and pass on assets to their loved ones.

To put it simply, we want to make a difference. We want to make a big difference. We want to put the power back in the hands of retirees and take it away from Wall Street. We have seen it time and time again, retirees with low incomes do not feel independent and for the most part, are not able to live their dreams. On the other hand, retirees with high incomes, that are guaranteed for as long as they live, feel far more independent and powerful and have far fewer regrets and far more memories. What we have to say will most likely sound different, possibly even opposite of what other Financial Advisors have recommended to you. We are going to tell you to use your assets to create the maximum amount of Guaranteed Lifetime Income, and then you decide if you want to spend the money, give some of the money away, and/or save some of the money. We have been extremely fortunate to provide financial services to a large number of wonderful clients. It makes us feel so good about our careers to see how we have impacted peoples’ lives positively. We are always amazed and humbled by the gratitude many people show us for helping them. One of the most phenomenal comments we love to hear from people we have helped is “We could not have gotten here without your help.” In our business, nothing could ever mean more or provide more affirmation that what we do helps people. We are thankful we had the opportunity to help them make some of the most difficult retirement, financial, and tax decisions they will face in their lives. We value and protect the tremendous responsibility people have placed in our hands to help them attain financial security. We mandate that anyone who is a part of our company places the needs of retirees and soon-to-be-retirees first.”